Corporate Building Signage
Many different elements need to come together to create a successful corporate brand, including the building identification signage that you select.
The purpose of corporate signage is two-fold:
- To make it easy for people to identify your business premises
- To reinforce the message of your brand
Maybe you are just starting a new business, or you have an established business and want to refresh the building signs or even rebrand completely. Whatever stage your business is at, signage should be a crucial part of your marketing mix if you want to make an impact and create a strong visual brand.
Bright, impactful signage can affect your business in a number of different ways:
Branding and visibility
Customers are more likely to buy from a business they have heard of than one they haven’t. Therefore, prominent, eye-catching signage exposes your business to potential customers as well as assists in building strong brand.
Differentiation
Your signage can differentiate your business from your competitors and build a truly unique brand. The more distinctive your signage, the more your business will stand out in the eyes of your potential customers. A strong image can reinforce your unique point of difference & act as a virtual (unpaid) salesperson 24/7.
Functionality
As well as having a promotional purpose, your signage also has a functional role to play in directing potential customers to your premises or your website. Raise awareness of your marketing activities and improve your customers’ experience.
If you are not sure whether you should invest in professional signage for your business or update your existing signage, here are a few benefits that great signage can bring your business when compared to other forms of marketing:
Signage is a cost-effective marketing strategy
While there may be an initial outlay, once your signage has been created there are no further costs unlike many other forms of marketing that require ongoing maintenance and updating. When you consider the number of people your signage will reach compared with other types of advertising, the level of exposure compared to the cost makes it an extremely worthwhile investment.
DifferentiationaSigns work 24 hours a day, seven days a week, 365 days a year
Unlike advertising or other marketing promotions which usually only run for a limited period of time, your business signage will be up and visible continuously, no matter what time of day or night it is.
Signage provides potential customers continued exposure to your brand
When they see your signage, your potential customers might not be ready to buy your products or services at that time but constant exposure, often means that once they are ready to buy they are more likely to think of your business or even recommend you to their friends and colleagues.
If you have physical premises for your business, you shouldn’t underestimate the importance of signage. Great signage can help you build your brand, direct customers to your business and expose you to potential new customers.